Caring work comes with many double-binds.

Like caring vs earning, or holding many commitments while you want to try new things.

When you are building something meaningful — work rooted in care, attunement, and integrity, tending everyone else’s fires can make it hard to tend your own.

What so many of us are calling burnout is often something deeper—moral injury. It’s what happens when helpers and healers are asked to keep giving inside systems that contradict our ethics, our training, and our care for people.

 Therapists, social workers, nurses, coaches, dietitians, massage therapists, and other allied health professionals are reporting record levels of distress and disillusionment.

• Over 60% of mental health providers report symptoms of burnout.
• More than half of nurses and allied health professionals say they’re considering leaving their fields.
• Even coaches and wellness practitioners, whose work is meant to nourish others, report emotional exhaustion and compassion fatigue.

These aren’t personal failures. They’re predictable outcomes of systems that were never built with our well-being in mind.

And yet, those same systems rely on our labor, our empathy, and our innovation.

The path forward won’t come from fixing ourselves to fit the system. It will come from reimagining the work itself—from creating new, sustainable models of care and entrepreneurship that allow us to thrive while doing the work we’re called to do.

Because when helpers are well-resourced, emotionally supported, and in charge of innovation, everyone benefits.

Here’s what that looks like in practice

Each coaching relationship is a mix of reflection, strategy, and support — grounded in your real life and the work you’re trying to sustain.

You’ll get help clarifying your direction, making decisions with confidence, and creating systems that feel humane and doable. We’ll work from where you are — whether that’s seedling stage, mid-build, or deep in a necessary reimagining.

Our work is personal, strategic, and steady.
Each session is a mix of reflection, planning, and implementation — anchored in the realities of your capacity. 

If you decide you want a business course framework too, you can add the EMBER course, where you'll have additional  frameworks, and tools drawn from EMBER’s living curriculum and my years of running values-based businesses.

The Work We’ll Do Together

Subhead:
Business support that makes room for your humanity.

We’ll work on both the inner and outer architecture of your business — so you can grow sustainably and feel good doing it.

You’ll:

• Clarify your direction and your offers.

• Consider potential income streams and connect your current business to your future.

• Build systems that support your energy and your earning.

• Develop marketing and visibility that feel natural, not forced. On or off-line.

• Address the emotional terrain — scarcity, fear, self-doubt, or moral injury — that can make business feel so fraught.

This is strategy that feels like care.