EMBER

for the business side of your calling.

And by “business,” we don’t mean empire built on hustle—we mean a world building, creative container. A living, breathing space rooted in your values, your vision, and the change you can see your work making.

You had me at world building.

Hey! I see you out there.

Working hard, holding a bunch of big ideas, and wondering how you're supposed to make things happen while tending to work that requires your consistent emotional attunement.

Good news: You're in good company.

Welcome to EMBER!

You’ve already done the hard part—showing up, learning, evolving, and holding space for others again and again. But when imposter syndrome or comparison sneak in, it can feel like you’re still falling short. The coaching world hasn’t always made room for us. And being brilliant at your craft? It didn’t come with a business manual.

The helping fields are long overdue for innovation—especially the kind that considers the caretakers.

For too long, therapists, coaches, and healing professionals have worked harder to make their businesses work —without the structural support, financial sustainability, or creative freedom we crave.

That’s why EMBER exists.

(And for less than $150 dollars per month.)

To offer strategy and solidarity.
To help you build a business that’s not just ethical and effective

—but livable, expansive, and deeply yours.

You had me at session after session.

SOUND FAMILIAR?

You want to do and build new things (courses, workshops, retreats, etc) in your work and you don't know how.
You’re holding big dreams but have real-life constraints.
You’re over the noise of hustle culture and rigid business advice.
Overwhelmed by day-to-day: “I’m swamped with client work and have zero bandwidth to grow.”
Worried about authenticity: “I want to share my message without losing my voice or facing judgment.”
You want your business to be aligned, ethical, and sustainable.

✨IMAGINE IF...

You had diversified income and strong boundaries. (the kind, as Prentis Hemphill describes, that allow you to love others and yourself)
You felt supported as you experiment and build.
You knew what to focus on (and what to let go of).
You had a strategic plan and a nervous system-friendly pace.
You got to be well-resourced and well-compensated.

So… What Is EMBER?

EMBER is a mentorship community, an evolving training center, and a strategic business incubator —built specifically for service providers, creatives, care workers who want a business that sustains and holds them. EMBER is built for the accidental entrepreneur—those of us who never set out to run a business but found ourselves wearing every hat. This program helps you:

Whether you’re stabilizing your private practice, launching a new offer (like a group, course, or consult package), or stepping into a bigger version of your work—EMBER meets you with information, support & ideas until you are holding it on your own.

Inside EMBER, we blend strategy, inner work, and an implementation process.

You don’t just need a business plan.

You need one that fits who you are and how you want to work. that designs with flexibility so your work can evolve as your life changes.

You will learn to blend strategy with self-awareness. Combine clear action steps with simple daily practices that protect your energy.

We want you to expand your impact.

What you will leave EMBER with:

A Clear Roadmap: Vision, niche, and offerings that reflect your expertise

Authentic Connection: Strategies for reaching the right clients, in your voice.

Recharged Confidence: Tools to move past doubt and claim your worth.

Sustainable Income Streams: Earn in ways that fit your life—and let you rest.

Long-Term Strategy: A flexible blueprint you can adjust as you grow.

How EMBER is different:

🧭 It’s a curriculum, but not just a course.

You’ll get access to a living, adaptive body of curriculum and training on money to marketing, imposter complex to being in the public eye, creating your work in new forms and making sure others know about it. This isn’t static content—it moves with you & answers your immediate questions - offering what you practically need. It's one thing to learn how to build a program and it becomes sustainable when you do the inner work needed to keep it going.

🔥 It’s not just about learning—it’s about doing.

I don't want you to buy another course you don't have time for. In EMBER you stay as long as you need (I request an initial 3 month commitment). You will join a space that comes with co-working sessions, focused feedback, and a process created by a seasoned therapist and curriculum creator that will move you through the learning process in an intentional way.

EMBER gives you structured time to actually work on your business, not just think about it. You will have a ergular place to bring your questions, ideas and frustrating stuckness.

🌀 It moves with your life and your energy.

Tier options allow you to increase or decrease support based on your current capacity. No hustle, no hype. Just meaningful momentum.

💬 It comes with community—and not just any community.

These are people who understand the emotional labor of service-based work. Who care about nuance, consent, equity, and ethics. Who know that business is deeply relational.

You felt held, seen, and supported—while experimenting, innovating, and making more space for creativity and income in your work.

**THE EMBER FRAMEWORK is a necessary combination of:**

🔥 Inner Work – Address internal narratives, doubts, and blocks

🔥 Strategic Work – Build offers, income plans, systems, and visibility that fit your life

"Similar to discovering Body Trust, EMBER is the training I didn’t know I needed—paced for my heart, soul, and brain. It’s changing how I relate to my business, offering practical tools I can implement while honoring my timing and process.

The 1:1 sessions have been nice to have a deep dive into my personal business, and I also feel that the structure of the calls has allowed me to feel I get my needs met there as well. Being in a group of entrepreneurs, that has now become a supportive community, ignites something in me that I didn't consider before. Knowing that they all deeply care about similar things to me exponentially increases the alchemical impact for me.

Yes, it felt like a big investment—most things in business do. But I’m 1000% glad I made it. EMBER gave me the momentum to finally say: I am a small business owner, I deserve to earn sustainably, and I have something valuable to offer. That was the ember I needed to catch fire.”

-Virginia Newman, MS, RD, The Radical Dietitian

What is the EMBER Curriculum?

The EMBER Curriculum isn't some rigid course or overwhelming content dump—it’s thoughtfully built and continuously evolving, Because you deserve support that’s just as emotionally tuned-in and strategically sharp as the work you do.

Inside EMBER, you'll find 10 modules of exploratory and practical trainings crafted to meet you exactly where you’re at—whether you're working to smooth out the bumps in your existing business or preparing to grow and refine. Topics include:

Intentional earning and growing your business to include other income streams
A deep dive into the complexity of pricing
Burnout prevention, boundaries & capacity mapping
Visibility that feels genuine—not performative
Taking new ideas - groups, workshops, consultation, intensives, from idea to plan
Sustainable business planning tailored to your strengths and energy
Navigating credibility, feedback, and the challenge of being seen
Practice for sharing your work in a way that sounds like you (not some salesy script)
Marketing - whether you want off or on social media

Why This Matters to Me

This isn't just another program—it’s personal. One of my strengths is blending real-world strategy with grounded, human support. I don’t ask you to put on a mask or pretend things are fine when they’re not. I offer tools, ideas, and support that actually help—while also making room for the emotions, doubt, and complexity that come with building something meaningful.

I created EMBER because our fields are overdue for fresh thinking. Helping professionals deserve to bring their skills into spaces that recognize their full humanity and lived experience. You have more agency than you may realize. And I want you to know what’s possible when you build your business with intention and care—while honoring your capacity and well-being.

Community makes a difference. When we come together, we interrupt the isolation that so many business owners feel. We get unstuck, bounce ideas, and build momentum we couldn’t access alone. This kind of connection is powerful. Visibility, support, and collaboration shift things in real time—and I want that for you.

I want you to experience more creativity, more alignment, and more ease in shaping a business that actually works for you and the people you serve.it’s deeply personal. One of my love languages is being practically helpful: offering real tools, actionable ideas, and meaningful support that genuinely moves the needle. I created EMBER because our fields need innovation, fresh thinking, and fewer barriers. Helping professionals deserve to feel proud and excited about their work, knowing they have the power to shape how their business evolves—they are the true experts.

Ember participants tell me this work has been transformational. That they showed up overwhelmed and are now walking forward with clarity and direction. That Ember helped them start building a business that can take care of them—through life's changes, not just when things are stable.

People come to EMBER thinking...

I have too many ideas and not enough information to know what to do with them.
I'm not sure I'm a real business owner.
I believe I am doing meaningful work—but I don't know to to tell other people about it.
I want to grow, but not at the cost of my values, capacity, or creativity. I'm not sure I have time for more.
I know something needs to shift eventually—I don't think I can keep this up for 20 years.

RAVE Reviews

"Ember was the guidance and support I needed to make entrepreneurship do-able and real instead of lofty and scary. "

-Joan Pugh, Psy.D

"EMBER is the most useful online course I've taken, hands down. It's well organized and it makes sense. I now have the confidence to really use my Body Trust certification!"

-Amy Frost

"This is a gentle way to get into your business more whether just starting out or growing. Hilary gives you some great tools to work through at your own pace. I've been able to push the start of my business further into reality even while I still have a way to go."

-Melanie Drake

Two options:

Whether you want to move at your own pace or join a community that keeps you supported and accountable, there’s an option for you.

Option 1: The Hearth (Course + Community)

For those who want structure, steady support, and a space that gets it.
Includes everything in DIY plus:

Two monthly live group calls (Teaching + Q&A)
Monthly co-working sessions
Warm, values-aligned community
Access to call recordings

Investment: $332 (course fee) + $135/month beginning month 2

The Current EMBER Call Schedule:

August, 2025-

Teaching Call (recorded)
Tuesday, August 19 | 11:30 am – 12:45 pm PT

Open Q&A Call (recorded)
Friday, August 22 | 9:30 am – 10:45 am PT
Co-working time (drop-in, not recorded) Monday, August 25 | 9:00 am – 11:00 am PT

✨ Beginning in September, our regular monthly cadence begins:

-Co-working time: 1st Mondays from 9-11am PT (in September this will be held on 9/22 due to Labor Day)
- Teaching Call: 2nd Tuesdays at 11:30 am PT
- Open Q&A: 3rd Fridays at 9:30 am PT

Option 2: DIY EMBER (Course Only)

For those who want the tools without the calls.

Lifetime access to the full EMBER curriculum
10 core modules + bonus resources
Move through the content on your schedule

Investment: $1110 one time payment or 5 payments of $222

Need Help Deciding?

Want flexibility? Start with DIY EMBER.
Craving support, connection + structure? Go with The Hearth.
Want to talk it through? Schedule a quick call with Hilary

* A personal note about making this kind of decision. I don't think there is one time that I have enjoyed the particular feeling of financial risk that comes with investing in your business. I know it is really uncomfortable. Be assured that support for yourself as an entrepreneur and for your business is often necessary for change and growth. And, if you need help deciding if Ember is right for you right now, schedule some time with me and we can talk it through. I want aligned folks in this community, so you can trust I will not steer you wrong.

Option 1: The Hearth (Course + Community)

For those who want structure, steady support, and a space that gets it.
Includes everything in DIY plus:
✔ 2 live group calls each month
✔ Monthly co-working session
✔ Warm community space
✔ Access to recordings

Investment option :

$332 + $135/month beginning month two

Join the Hearth

Option 3: EMBER DIY

Get lifetime access to the complete EMBER curriculum—10 modules designed for helpers and healers who want to build a sustainable business with emotional integrity.

Inside EMBER DIY, you’ll learn:
✔ How to create a business that fits your life and values
✔ Marketing and visibility strategies that don’t feel gross
✔ Pricing, money mindset, and income stream planning
✔ Boundaries, self-worth, and nervous system care
✔ How to turn big ideas into aligned offers

What’s Included:

Lifetime access to all EMBER modules and resources
Self-paced learning on your own schedule
No community or live calls—just the tools you need

Investment:
$1110

Payment options include Credit and Debit cards, Klarna, Apple Pay, Afterpay and Google Pay

Purchase EMBER DIY

Option 3: EMBER DIY with payment plan

Get lifetime access to the complete EMBER curriculum—10 modules designed for helpers and healers who want to build a sustainable business with emotional integrity.

What’s Included:

Lifetime access to all EMBER modules and resources
Self-paced learning on your own schedule
No community or live calls—just the tools you need

Investment:
$222 a month for five months

Purchase EMBER DIY

EMBER'S CURRICULUM IS FULL OF BONUSES

TO MAKE YOUR LIFE (AND BUSINESS) EASIER

✨

Practical Business Tools

Plug-and-play resources that support implementation, save time, and reduce decision fatigue.

Examples:

Offer Model Comparison Table
Intentional Earning Planner
Marketing Without Social Media (125 Ideas)

❤️

Emotional + Reflective Resources

Tools for navigating the internal and relational work of business-building—because clarity, boundaries, and care matter.

Examples:

Capacity Mapping Worksheet
Moral Injury + Burnout Mini-Training
Messaging Planning worksheet

🛠️ Templates + Integration Supports

Helps you put strategy into motion with customizable tools you can use in real time.

Examples:

Funnels + Sequences Workbook
Visibility Integration Worksheet
Business Systems, Pathways + Processes Doc

Not sure? Going back and forth?

EMBER is a fit if..

✅ You’re ready to expand in alignment with your values—not hustle culture
✅ You want to feel more confident, visible, and financially supported
✅ You’re tired of figuring it all out alone

✅ You value inclusion, liberation and social justice.
✅ You want sustainable income, an adaptive business, and more time for life

❌ Not for you if you promote weight loss or anti-fat bias (If you're looking to become weight-inclusive in your work, we recommend Body Trust® training.)

BY THE WAY...

WHO am I?

Hi, I’m Hilary Kinavey.

With 25 years of experience building and sustaining a thriving private practice as a therapist, I understand the unique challenges of creating a business centered on emotional connection and well-being. Through my practice, I saw opportunities for more community-centered, impactful ways to serve clients. This inspired me to co-found the Center for Body Trust with Dana Sturtevant, where I learned firsthand what it takes to build something innovative and meaningful through long-term collaboration with a business partner within the context of a growing community.

Along the way, I’ve also been an adjunct professor, landed a book deal with a carefully crafted proposal, and shared my work on the TEDx stage. I’ve co-created a year-long professional certification program, written volumes of course curriculum, served as a counseling supervisor, and provided healthcare and organizational consulting—all with a commitment to relational, justice driven work.

I’ve learned to enjoy public speaking, been on more podcasts than I can count, and co-host The Body Trust Podcast with Sirius Bonner and Dana Sturtevant. But most importantly, I know what it’s like to navigate the ups and downs of running a business that’s not just about success, but about making a real impact without sacrificing yourself in the process.

I imagine you might have some questions!

What if I’m brand new to business (or not even sure I want one)?

Do I have to take the EMBER course to join the community?

Can I cancel anytime?

What if I don’t identify as a therapist but I still do healing or helping work?

Are 1:1 sessions available?

Is this just another group coaching thing?

I’m tired of subscription models. Why is this one different?

✨ This is what is possible in EMBER...

✓ A Business Model That Actually Works for You
Design a practice that supports your needs, goals, and energy — not one that drains you. You’ll clarify what sustainability looks like for you, and you’ll build from there.

✓ Offers That Reflect Your Purpose and Genius
Create or refine services, groups, programs, or consulting offers that are built from your magic — not just what the market says is trending.

✓ Messaging That Resonates (and Converts)
Learn how to speak to your people in a way that’s honest, emotionally intelligent, and effective — so your work lands with the people who need it.

✓ Aligned Pricing and Financial Strategy
You’ll stop guessing and start pricing from a place of clarity, intention, and enoughness. Together, we untangle money stories and build real financial structure.

✓ Expanded Visibility Without the Burnout
Find ways to be seen that feel sustainable, ethical, and spacious. No more performing. Just resonance.

✓ Strategic Rhythm + Practical Implementation
It’s not just theory — you’ll take consistent action with built-in time to actually work on your business, with co-working, mentorship, and structure to move forward.

✓ Tools for the Emotional Labor of Entrepreneurship
We center boundaries, capacity, grief, and nervous system care because business building is personal and systemic. You don’t have to ignore your feelings to be strategic.

✓ A Thoughtful, Smart Plan for What’s Next
You’ll leave with a clear, customized plan — not just a to-do list. One that grows with you.

✓ A Community That Gets It
No “crush it” culture, no toxic positivity. Just thoughtful, talented people walking similar paths — people who will normalize, reflect, and celebrate your growth.

Hilary brings a whole new level of support mixing her therapy and coaching skill set, holding immense space for the complexities of interpersonal and business dynamics while adding her lived business experience working from an anti-oppressive, humanistic, heart centered place. My work with her has been validating, has improved my belief in myself and business and has nudged me in the directions of structure that I get to create with her encouragement I was seeking for so many years prior to our work. I’ve also brought Hilary on to provide group consultation within my business for my employees and I can feel the shift it is creating within our organization to allow there to be vulnerability and support structures that are now growing without me holding them up all on my own. Her care has been truly transformative for my business and me individually as a leader within it.”

-Dr. Lily Stokely, ND, One Connection Healthcare

“I've had the privilege of working with Hilary for over the past few years, and our weekly sessions are a crucial part of my work and self-care. Hilary not only supports me from a clinical standpoint but has also been instrumental in making this work sustainable and fulfilling. I often express that this work is unbelievably challenging, and Hilary truly understands that. Her ability to hold space for complex cases is remarkable, and she has also guided me in shaping the way I approach my practice, exploring avenues for growth, and tackling the inevitable burnout. With her support, my business has thrived, and I've started new projects and expanded my offerings. Without her supervision, I wouldn't be where I am today in this field.”

-Aaron Flores, Men Unscripted podcast

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