Grief Encounters EMBER Tending: Accompaniment at the Gates of Grief
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EMBER

for the business side of your calling. 

 

 

 

 

And by “business,” we don’t mean empire built on hustle—we mean a world building, creative container. A living, breathing space rooted in your values, your vision, and the change you can see your work making.

 

 

It's about time. Add me to the waitlist.

EMBER opens for registration on July 21st!

This sounds like fire!

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Hey! I see you out there.

Working hard, holding a bunch of big ideas, and wondering how you're supposed to make things happen while tending to work that requires your consistent emotional attunement. 

Good news: You're in good company.   

Welcome to EMBER!

You’ve already done the hard part—showing up, learning, evolving, and holding space for others again and again. But when imposter syndrome or comparison sneak in, it can feel like you’re still falling short. The coaching world hasn’t always made room for us. And being brilliant at your craft? It didn’t come with a business manual.

The helping fields are long overdue for innovation—especially the kind that considers the caretakers.

For too long, therapists, coaches, and healing professionals have worked harder to make their businesses work —without the structural support, financial sustainability, or creative freedom we crave.

 That’s why EMBER exists.

(And for less than $150 dollars per month.)


To offer strategy and solidarity.
To help you build a business that’s not just ethical and effective

—but livable, expansive, and deeply yours.

 

you had me at session after session- add me to the waitlist

SOUND FAMILIAR?

  • You want to do and build new things (courses, workshops, retreats, etc) in your work and you don't know how. 

  • You’re holding big dreams but have real-life constraints.

  • You’re over the noise of hustle culture and rigid business advice.

  • Overwhelmed by day-to-day: “I’m swamped with client work and have zero bandwidth to grow.”

  • Worried about authenticity: “I want to share my message without losing my voice or facing judgment.”

  • You want your business to be aligned, ethical, and sustainable.  

✨IMAGINE IF...

  • You had diversified income and strong boundaries. (the kind, as Prentis Hemphill describes, that allow you to love others and yourself)
  • You felt supported as you experiment and build.
  • You knew what to focus on (and what to let go of).
  • You had a strategic plan and a nervous system-friendly pace.
  • You got to be well-resourced and well-compensated.
 

So… What Is EMBER?

EMBER is a mentorship community, an evolving training center, and a strategic business incubator —built specifically for service providers, creatives, care workers who want a business that sustains and holds them. EMBER is built for the accidental entrepreneur—those of us who never set out to run a business but found ourselves wearing every hat. This program helps you:

 

Whether you’re stabilizing your private practice, launching a new offer (like a group, course, or consult package), or stepping into a bigger version of your work—EMBER meets you with information, support & ideas until you are holding it on your own.

 

Inside EMBER, we blend strategy, inner work, and an implementation process.

You don’t just need a business plan.

You need one that fits who you are and how you want to work. that designs with flexibility so your work can evolve as your life changes.

You will learn to blend strategy with self-awareness. Combine clear action steps with simple daily practices that protect your energy.

We want you to expand your impact.

 

What you will leave EMBER with:

 

A Clear Roadmap: Vision, niche, and offerings that reflect your expertise

Authentic Connection: Strategies for reaching the right clients, in your voice. 

Recharged Confidence: Tools to move past doubt and claim your worth.

Sustainable Income Streams: Earn in ways that fit your life—and let you rest.

Long-Term Strategy: A flexible blueprint you can adjust as you grow.

 

How EMBER is different:

 

🧭 It’s a curriculum, but not just a course.

You’ll get access to a living, adaptive body of curriculum and training on money to marketing, imposter complex to being in the public eye, creating your work in new forms and making sure others know about it. This isn’t static content—it moves with you & answers your immediate questions - offering  what you practically need. It's one thing to learn how to build a program and it becomes sustainable when you do the inner work needed to keep it going.

 

🔥 It’s not just about learning—it’s about doing.

I don't want you to buy another course you don't have time for. In EMBER you stay as long as you need (I request an initial 3 month commitment). You will join a space that comes with co-working sessions, focused feedback, and a process created by a seasoned therapist and curriculum creator that will move you through the learning process in an intentional way. 

EMBER gives you structured time to actually work on your business, not just think about it. You will have a ergular place to bring your questions, ideas and frustrating stuckness.

 

🌀 It moves with your life and your energy.

Tier options allow you to increase or decrease support based on your current capacity. No hustle, no hype. Just meaningful momentum.

 

💬 It comes with community—and not just any community.

These are people who understand the emotional labor of service-based work. Who care about nuance, consent, equity, and ethics. Who know that business is deeply relational.

You felt held, seen, and supported—while experimenting, innovating, and making more space for creativity and income in your work.

 

THE EMBER FRAMEWORK is a necessary combination of:

 

🔥 Inner Work – Address internal narratives, doubts, and blocks


🔥 Strategic Work – Build offers, income plans, systems, and visibility that fit your life

"Similar to discovering Body Trust, EMBER is the training I didn’t know I needed—paced for my heart, soul, and brain. It’s changing how I relate to my business, offering practical tools I can implement while honoring my timing and process.

The 1:1 sessions have been nice to have a deep dive into my personal business, and I also feel that the structure of the calls has allowed me to feel I get my needs met there as well. Being in a group of entrepreneurs, that has now become a supportive community, ignites something in me that I didn't consider before. Knowing that they all deeply care about similar things to me exponentially increases the alchemical impact for me.

Yes, it felt like a big investment—most things in business do. But I’m 1000% glad I made it. EMBER gave me the momentum to finally say: I am a small business owner, I deserve to earn sustainably, and I have something valuable to offer. That was the ember I needed to catch fire.”

-Virginia Newman, MS, RD, The Radical Dietitian

What is the EMBER Curriculum?

The EMBER Curriculum isn't some rigid course or overwhelming content dump—it’s thoughtfully built and continuously evolving, Because you deserve support that’s just as emotionally tuned-in and strategically sharp as the work you do.

Inside EMBER, you'll find 10 modules of exploratory and practical trainings crafted to meet you exactly where you’re at—whether you're working to smooth out the bumps in your existing business or preparing to grow and refine. Topics include:

  • Intentional earning

  • Pricing strategies

  • Burnout prevention, boundaries & capacity mapping

  • Visibility that feels genuine—not performative

  • Planning new income streams beyond the one-to-one hustle

  • Sustainable business planning tailored to your strengths and energy

  • Navigating credibility, feedback, and the challenge of being seen

  • Practice for sharing your work in a way that sounds like you (not some salesy script)

  • Marketing - whether you want off or on social media 

     

Why This Matters to Me

This isn't just another program—it’s personal. One of my strengths is blending real-world strategy with grounded, human support. I don’t ask you to put on a mask or pretend things are fine when they’re not. I offer tools, ideas, and support that actually help—while also making room for the emotions, doubt, and complexity that come with building something meaningful.

I created EMBER because our fields are overdue for fresh thinking. Helping professionals deserve to bring their skills into spaces that recognize their full humanity and lived experience. You have more agency than you may realize. And I want you to know what’s possible when you build your business with intention and care—while honoring your capacity and well-being.

Community makes a difference. When we come together, we interrupt the isolation that so many business owners feel. We get unstuck, bounce ideas, and build momentum we couldn’t access alone. This kind of connection is powerful. Visibility, support, and collaboration shift things in real time—and I want that for you.

I want you to experience more creativity, more alignment, and more ease in shaping a business that actually works for you and the people you serve.it’s deeply personal. One of my love languages is being practically helpful: offering real tools, actionable ideas, and meaningful support that genuinely moves the needle. I created EMBER because our fields need innovation, fresh thinking, and fewer barriers. Helping professionals deserve to feel proud and excited about their work, knowing they have the power to shape how their business evolves—they are the true experts.

Ember participants tell me this work has been transformational. That they showed up overwhelmed and are now walking forward with clarity and direction. That Ember helped them start building a business that can take care of them—through life's changes, not just when things are stable.

 

People come to EMBER thinking...

  • I have too many ideas and not enough information to know what to do with them.

  • I'm not sure I'm a real business owner.

  • I believe I am doing meaningful work—but I don't know to to tell other people about it.

  • I want to grow, but not at the cost of my values, capacity, or creativity. I'm not sure I have time for more.

  • I know something needs to shift eventually—I don't think I can keep this up for 20 years.

RAVE Reviews

 

"Ember was the guidance and support I needed to make entrepreneurship do-able and real instead of lofty and scary. "

-Joan Pugh, Psy.D

 

 

"EMBER is the most useful online course I've taken, hands down. It's well organized and it makes sense. I now have the confidence to really use my Body Trust certification!"

-Amy Frost

"This is a gentle way to get into your business more whether just starting out or growing. Hilary gives you some great tools to work through at your own pace. I've been able to push the start of my business further into reality even while I still have a way to go."

-Melanie Drake

You can join EMBER through one of two membership tiers—each designed for different levels of support.

And if this is not the time to join a community? You can still access the full course and go at your own pace. 

 

The EMBER tiers


The Hearth tier for regular rhythm, structure, and steady support.


The Campfire tier for deeper mentorship, momentum, direct coaching and smaller group collaboration.

 

🪵 Tier 1: The Hearth

A rhythm of support, space to implement, and community that gets it.

The Hearth is where you build consistency, reconnect with your dreams, and move your business forward—without the overwhelm. It’s ideal for those who want support and structure with the flexibility to go at their own pace.

Here’s what’s included:

  • 2x Monthly Strategy + Q&A Calls (75 min)
    Drop in, ask questions, and get support. Submit questions in advance or bring them live. Calls are recorded.

  • 1x Monthly Co-Working Session (90 min)
    Focused time to work on your business with gentle structure and short Q&A. (Shared with Firepit members.)

  • Access to the EMBER Curriculum
    Start with the first 4 modules. Then, receive new modules every two weeks until all 10 are available. You’ll move through it with structure, but no pressure.

  • Professional Community + Networking + Support forum
    Topical channels and real-time connection with peers who share your values and understand your work.

  • Exclusive Pop-Ups + Seasonal Resources
    Member-only events and tools to deepen your growth, without overwhelming your calendar. 

  • Optional discounted 1:1 session with Hilary (10 sessions opened monthly for EMBER participants only)

 

🔥 Tier 2: The Campfire

Mentorship, strategy, and intentional support for your next chapter.

The Campfire is for those who are looking to make a strong commitment to refining strategy, generating momentum, and being held through your next growth arc. It’s intimate, flexible, and powerfully collaborative.

Here’s what’s included:

  • 2x Monthly Strategy + Q&A Calls (75 min)

     Drop in, ask questions, and get support. Submit questions in advance or bring them live. Calls are recorded.

  • 1x Monthly Co-Working Sessions (2 hr)
    Dedicated time to get things done—alongside others who are doing the same. Light structure, big shifts. 

  • 1x Monthly Spotlight & Feedback Call (90 mins)
    Group spotlight sessions, structured peer input, and feedback on your ideas, decisions and next steps

  • Ongoing Access to the Full EMBER Curriculum
    Jump into any module when the time is right. Designed to be revisited as your business evolves.

  • Monthly feedback and coaching with Hilary
    Each month you will choose between personalized feedback on something you are working on or a 30 minute coaching session with Hilary

  •  Professional Community + Networking + Support forum
    Topical channels and real-time connection with peers who share your values and understand your work.

How the EMBER Tier System Works

  • You can start in Tier 1 anytime.

  • Tier 2: If we haven’t worked together before (in Body Trust training, consultation or supervision), you’ll book a short call so we can make sure it’s a fit.

  • A minimum 3-month commitment is requested for Tier 2 to support depth and protect the group’s integrity.

  • You’re welcome to move between tiers with 14 days' notice—as your needs and energy shift.

 

EMBER'S CURRICULUM IS FULL OF BONUSES

TO MAKE YOUR LIFE (AND BUSINESS) EASIER

✨

Practical Business Tools

Plug-and-play resources that support implementation, save time, and reduce decision fatigue. 

Examples:

  • Offer Model Comparison Table 

  • Intentional Earning Planner 

  • Marketing Without Social Media (125 Ideas) 

❤️

Emotional + Reflective Resources

Tools for navigating the internal and relational work of business-building—because clarity, boundaries, and care matter.

Examples:

  • Capacity Mapping Worksheet 

  • Moral Injury + Burnout Mini-Training 

  • Messaging Planning worksheet  

🛠️ Templates + Integration Supports

Helps you put strategy into motion with customizable tools you can use in real time.

Examples:

  • Funnels + Sequences Workbook

  • Visibility Integration Worksheet 

  • Business Systems, Pathways + Processes Doc 

HOW TO JOIN...

 

1. Choose your path: 

The Hearth for ongoing strategy + community

The Campfire for focused mentorship.

EMBER DIY with optional 1:1 coaching.


2. Join while spots are open! These groups have capped membership.

3. Start growing. You can literally get started today.
 
* A personal note about making this kind of decision. I don't think there is one time that I have enjoyed the feeling of risk that comes with investing in your business. I know it is really uncomfortable. Be assured that support for yourself as an entrepreneur and for your business is often necessary for change and growth.  And, if you need help deciding if Ember is right for you right now, schedule some time with me and we can talk it through. I want aligned folks in this community, so you can trust I will not steer you wrong.

🔥

The

Hearth

Rhythm, Structure, and Strategic Support Without the Overwhelm

A steady fire. A place to return to.
The Hearth is designed to support you with structure, spaciousness, and a like-hearted community as you grow your business at your own pace.

🌱 What’s Included:

🔸 2 Monthly Strategy Calls (75 min) Supportive group coaching focused on visibility, momentum, and alignment.

🔸 1 Monthly Co-Working Session (2 hr) Get things done with others—body-doubling, light accountability, and focus time.

🔸 Access to the First 4 Modules of the EMBER Curriculum- Start strong with foundational lessons. The rest unfolds over time to match your rhythm.

🔸 Private Community Forum - Topical threads, warm connection, and space to not feel so alone in your work.

🔸 Seasonal Pop-Ups + Bonus Trainings - Optional deep dives—no overwhelm, just extra support when you want it.

🔸 Discounted Access to 1:1 Sessions and Future Workshops

 

How to Join The Hearth

Step 1:
Purchase the EMBER Course – $495

Step 2:
Continue month by month for $145/ month for as long as it supports you (we request a 3 month minimum membership to really get to know us, but you  can cancel anytime).

I'M IN.

🔥

The Campfire

Personalized Support, Strategic Visibility, and a More Intimate Circle

For the folks ready to be seen and supported.
The Campfire is your higher-touch tier for thoughtful feedback, deeper visibility work, and more personalized guidance—without the noise of a giant group.

🌟 What’s Included:

🔸 2 Monthly Strategy Calls (75 min) Focused group coaching to keep you clear, visible, and moving forward.

🔸 1 Monthly Co-Working Session (2 hr) Space to work on your business—alongside others who get it.

🔸 Monthly Spotlight + Feedback Call            A dedicated session to receive support, visibility, and feedback on your work. (Recorded so you don’t miss a thing.)

🔸 Ongoing Opportunities for Individualized Support    Built into the rhythm of our time together—not just “raise your hand and hope.”

🔸 Full Access to the EMBER Curriculum   Immediate access to all modules upon joining.

🔸 Private Campfire Community Forum        A more intimate thread for connection, collaboration, and real-time check-ins.

🔸 Seasonal Pop-Ups + Member Discounts   Access to deeper dives and special pricing on workshops, 1:1 sessions, and more.

 

How to Join the Campfire

Step 1:
Purchase the EMBER Course – $495

Step 2:
Continue month by month for $145/ month for as long as it supports you (we request a 3 month minimum membership to really get to know us, but you  can cancel anytime).

 

I'M IN

✨ No Time for a Community at the Moment—But Really Want This Course?

EMBER DIY is for you.

Sometimes you know that you just need the tools, the strategy, the structure—without the community threads or live calls.

The EMBER Curriculum is available as a DIY, self-paced experience for folks who want support—but need it on their own schedule, in their own way.

You’ll get:

  • A full roadmap for building or evolving your business

  • Thoughtful, emotionally-attuned trainings

  • Tools to help you clarify your offers, messaging, money, and marketing

  • Zero pressure to “keep up” or show up in community spaces

Whether you're in a season of low capacity or just know you work best solo—this version of EMBER is here for you.

Your business still deserves attention. You still get to grow.

And if want to join the community later - we'd love to have you.

 

Have questions? Reach out anytime: [email protected] 

Not sure? Going back and forth?

EMBER is a fit if..


✅ You’re ready to expand in alignment with your values—not hustle culture
âś… You want to feel more confident, visible, and financially supported
✅ You’re tired of figuring it all out alone

✅ You value inclusion, liberation and social justice.
âś… You want sustainable income, an adaptive business, and more time for life

❌ Not for you if you promote weight loss or anti-fat bias  (If you're looking to become weight-inclusive in your work, we recommend Body Trust® training.)

BY THE WAY...

WHO am I?

Hi, I’m Hilary Kinavey. 

With 25 years of experience building and sustaining a thriving private practice as a therapist, I understand the unique challenges of creating a business centered on emotional connection and well-being. Through my practice, I saw opportunities for more community-centered, impactful ways to serve clients. This inspired me to co-found the Center for Body Trust with Dana Sturtevant, where I learned firsthand what it takes to build something innovative and meaningful through long-term collaboration with a business partner within the context of a growing community.

Along the way, I’ve also been an adjunct professor, landed a book deal with a carefully crafted proposal, and shared my work on the TEDx stage. I’ve co-created a year-long professional certification program, written volumes of course curriculum, served as a counseling supervisor, and provided healthcare and organizational consulting—all with a commitment to relational, justice driven work.

I’ve learned to enjoy public speaking, been on more podcasts than I can count, and co-host The Body Trust Podcast with Sirius Bonner and Dana Sturtevant. But most importantly, I know what it’s like to navigate the ups and downs of running a business that’s not just about success, but about making a real impact without sacrificing yourself in the process.

I imagine you might have some questions!

✨ This is what is possible in EMBER...

 

âś“ A Business Model That Actually Works for You
Design a practice that supports your needs, goals, and energy — not one that drains you. You’ll clarify what sustainability looks like for you, and you’ll build from there.
✓ Offers That Reflect Your Purpose and Genius
Create or refine services, groups, programs, or consulting offers that are built from your magic — not just what the market says is trending.
✓ Messaging That Resonates (and Converts)
Learn how to speak to your people in a way that’s honest, emotionally intelligent, and effective — so your work lands with the people who need it.
✓ Aligned Pricing and Financial Strategy
You’ll stop guessing and start pricing from a place of clarity, intention, and enoughness. Together, we untangle money stories and build real financial structure.
✓ Expanded Visibility Without the Burnout
Find ways to be seen that feel sustainable, ethical, and spacious. No more performing. Just resonance.
✓ Strategic Rhythm + Practical Implementation
It’s not just theory — you’ll take consistent action with built-in time to actually work on your business, with co-working, mentorship, and structure to move forward.
✓ Tools for the Emotional Labor of Entrepreneurship
We center boundaries, capacity, grief, and nervous system care because business building is personal and systemic. You don’t have to ignore your feelings to be strategic.
✓ A Thoughtful, Smart Plan for What’s Next
You’ll leave with a clear, customized plan — not just a to-do list. One that grows with you.
✓ A Community That Gets It
No “crush it” culture, no toxic positivity. Just thoughtful, talented people walking similar paths — people who will normalize, reflect, and celebrate your growth.

Hilary brings a whole new level of support mixing her therapy and coaching skill set, holding immense space for the complexities of interpersonal and business dynamics while adding her lived business experience working from an anti-oppressive, humanistic, heart centered place. My work with her has been validating, has improved my belief in myself and business and has nudged me in the directions of structure that I get to create with her encouragement I was seeking for so many years prior to our work. I’ve also brought Hilary on to provide group consultation within my business for my employees and I can feel the shift it is creating within our organization to allow there to be vulnerability and support structures that are now growing without me holding them up all on my own. Her care has been truly transformative for my business and me individually as a leader within it.” 

-Dr. Lily Stokely, ND, One Connection Healthcare

“I've had the privilege of working with Hilary for over the past few years, and our weekly sessions are a crucial part of my work and self-care. Hilary not only supports me from a clinical standpoint but has also been instrumental in making this work sustainable and fulfilling. I often express that this work is unbelievably challenging, and Hilary truly understands that. Her ability to hold space for complex cases is remarkable, and she has also guided me in shaping the way I approach my practice, exploring avenues for growth, and tackling the inevitable burnout. With her support, my business has thrived, and I've started new projects and expanded my offerings. Without her supervision, I wouldn't be where I am today in this field.” 

 

-Aaron Flores, Men Unscripted podcast

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