EMBER Tending: Accompaniment at the Gates of Grief Kindling Newsletter
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EMBER

for the business side of your calling. 

 

 

 

And by “business,” we mean a world building, creative container. A living, breathing space rooted in your values, your vision, and the change you can see your work making.

 

 

It's about time. Add me to the waitlist.

Hey BTP! I see you out there.

Working hard, holding a bunch of big ideas, and wondering how you're supposed to make things happen while tending to work that requires your consistent emotional attunement. 

Good news: You're in good company.   

Welcome to EMBER!

You’ve already done the hard part—showing up, learning, evolving, and holding space for others again and again. But when imposter syndrome or comparison sneak in, it can feel like you’re still falling short. The coaching world hasn’t always made room for us. And being brilliant at your craft? It didn’t come with a business manual.

The helping fields are long overdue for innovation—especially the kind that considers the caretakers.

For too long therapists, coaches, and healing professionals have worked harder to make their businesses work without the structural support, financial sustainability, or creative freedom we crave.

 

That’s why EMBER exists.

 
To offer strategy and solidarity.
To help you build a business that’s not just ethical and effective, but livable, expansive, and deeply yours.

 

yep, a thousand times yep

SOUND FAMILIAR?

You’ve done the deep work. You’ve trained in Body Trust, learned to hold complexity, and created a practice rooted in liberation.

  • And yet, business still feels like a mystery—or worse, something you were never meant to be good at. Maybe you’re:

    • Holding a full caseload with no capacity to expand—or exhale

    • Dreaming of a group offer, a course, or something new… but unsure how to start

    • Making less than you need, despite being brilliant and booked

    • Questioning your capacity, your worth, or whether this can actually work

    Let’s be honest: Body Trust work is not built for hustle culture.
    And hustle culture was never built for us.

✨ IMAGINE IF...

 

What if you had strategy that matched your values—generous, boundaried, creative, rooted in care? 

  • Business advice is trauma-informed, emotionally intelligent, and actually useful

  • Your values don’t feel like obstacles to your income—they’re the foundation of it

  • You’re no longer the only one holding it all (and white-knuckling your way through

  • You’re invited to take up space—and redefine success on your own terms

 

So… What Is EMBER?

EMBER is a mentorship community, an evolving training center, and a strategic business incubator —built specifically for Body Trust service providers, creatives, care workers who want a business that sustains and holds them. EMBER is built for the accidental entrepreneur—those of us who never set out to run a business but found ourselves wearing every hat. This program helps you:

 

Inside EMBER, you’ll find:

  • 🔥 A business building curriculum that speaks your language—designed for providers like you who want depth, integrity, and sustainability

  • 🔥 Strategic coaching without the bypassing —because you’re not building an empire, you’re tending a fire

  • 🔥 Live calls, co-working, and real-time support—so you don’t have to do it alone

  • 🔥 Two community tiers—so you can choose the support that fits your needs, time, and energy

  • 🔥 Lifetime course access + community options for staying connected through every stage of business

 

Inside EMBER, we blend strategy, inner work, and an implementation process.

You don’t just need a business plan.

You need one that fits who you are and how you want to work. that designs with flexibility so your work can evolve as your life changes.

You will learn to blend strategy with self-awareness. Combine clear action steps with simple daily practices that protect your energy.

We want you to expand your impact.

 

What you will leave EMBER with:

  • A clearer vision for what your business can be—beyond sessions

  • New, creative income streams that align with your skills and capacity

  • Confidence to make decisions without getting lost in perfectionism or fear

  • A framework to grow your business without abandoning your values

  • Community that gets it—and doesn’t ask you to justify the work you do

 

How EMBER is different:

 

EMBER was built by someone who’s walked the Body Trust path with you, so it isn’t generic business coaching—it’s shaped by decades of practice in fat liberation, trauma healing, and care work.

 

We talk about:

  • Money, power, and moral injury

  • Burnout and capacity

  • Visibility and fear

  • Creative expansion, even when you’re tired

  • Who gets to have a business—and what success can actually mean

EMBER is what happens when you bring your whole self to business. No masks. No grind. Just real support, for real work.

THE EMBER FRAMEWORK is a necessary combination of:

 

🔥 Inner Work – Address internal narratives, doubts, and blocks


🔥 Strategic Work – Build offers, income plans, systems, and visibility that fit your life

"Similar to discovering Body Trust, EMBER is the training I didn’t know I needed—paced for my heart, soul, and brain. It’s changing how I relate to my business, offering practical tools I can implement while honoring my timing and process.

The 1:1 sessions have been nice to have a deep dive into my personal business, and I also feel that the structure of the calls has allowed me to feel I get my needs met there as well. Being in a group of entrepreneurs, that has now become a supportive community, ignites something in me that I didn't consider before. Knowing that they all deeply care about similar things to me exponentially increases the alchemical impact for me.

Yes, it felt like a big investment—most things in business do. But I’m 1000% glad I made it. EMBER gave me the momentum to finally say: I am a small business owner, I deserve to earn sustainably, and I have something valuable to offer. That was the ember I needed to catch fire.”

-Virginia Newman, MS, RD, The Radical Dietitian

What is the EMBER Curriculum?

The EMBER Curriculum isn't some rigid course or overwhelming content dump—it’s thoughtfully built and continuously evolving, Because you deserve support that’s just as emotionally tuned-in and strategically sharp as the work you do.

Inside EMBER, you'll find 10 modules of exploratory and practical trainings crafted to meet you exactly where you’re at—whether you're working to smooth out the bumps in your existing business or preparing to grow and refine. Topics include:

  • Intentional earning

  • Pricing strategies

  • Burnout prevention, boundaries & capacity mapping

  • Visibility that feels genuine—not performative

  • Planning new income streams beyond the one-to-one hustle

  • Sustainable business planning tailored to your strengths and energy

  • Navigating credibility, feedback, and the challenge of being seen

  • Practice for sharing your work in a way that sounds like you (not some salesy script)

  • Marketing - whether you want off or on social media 

     

Why This Matters to Me

This isn't just another program—it’s personal. One of my strengths is blending real-world strategy with grounded, human support. I don’t ask you to put on a mask or pretend things are fine when they’re not. I offer tools, ideas, and support that actually help—while also making room for the emotions, doubt, and complexity that come with building something meaningful.

I created EMBER because our fields are overdue for fresh thinking. Helping professionals deserve to bring their skills into spaces that recognize their full humanity and lived experience. You have more agency than you may realize. And I want you to know what’s possible when you build your business with intention and care—while honoring your capacity and well-being.

Community makes a difference. When we come together, we interrupt the isolation that so many business owners feel. We get unstuck, bounce ideas, and build momentum we couldn’t access alone. This kind of connection is powerful. Visibility, support, and collaboration shift things in real time—and I want that for you.

I want you to experience more creativity, more alignment, and more ease in shaping a business that actually works for you and the people you serve.it’s deeply personal. One of my love languages is being practically helpful: offering real tools, actionable ideas, and meaningful support that genuinely moves the needle. I created EMBER because our fields need innovation, fresh thinking, and fewer barriers. Helping professionals deserve to feel proud and excited about their work, knowing they have the power to shape how their business evolves—they are the true experts.

Ember participants tell me this work has been transformational. That they showed up overwhelmed and are now walking forward with clarity and direction. That Ember helped them start building a business that can take care of them—through life's changes, not just when things are stable.

 

People come to EMBER thinking...

  • I have too many ideas don't know how to implement them.

  • I'm not sure I'm a real business owner.

  • I believe I am doing meaningful work—but I don't know to to tell other people about it.

  • I want to grow, but not at the cost of my values, capacity, or creativity. I'm not sure I have time for more.

  • I know something needs to shift eventually—I don't think I can keep this up for 20 years.

RAVE Reviews

 

"Ember was the guidance and support I needed to make entrepreneurship do-able and real instead of lofty and scary. "

-Joan Pugh, Psy.D

 

 

"EMBER is the most useful online course I've taken, hands down. It's well organized and it makes sense. I now have the confidence to really use my Body Trust certification!"

-Amy Frost

"This is a gentle way to get into your business more whether just starting out or growing. Hilary gives you some great tools to work through at your own pace. I've been able to push the start of my business further into reality even while I still have a way to go."

-Melanie Drake

You can join EMBER through one of two membership tiers—each designed for different levels of support.

And if this is not the time to join a community? You can still access the full course and go at your own pace. 

 

The EMBER tiers


The Hearth for when you want steady support, spacious strategy, and time to implement. Includes two monthly calls, co-working, and access to our full curriculum.


The Campfire tier for deeper mentorship, momentum, direct coaching and smaller group collaboration.

 

🪵 Tier 1: The Hearth

A rhythm of support, space to implement, and community that gets it.

The Hearth is where you build consistency, reconnect with your dreams, and move your business forward—without the overwhelm. It’s ideal for those who want support and structure with the flexibility to go at their own pace.

Here’s what’s included:

  • 2x Monthly Strategy + Q&A Calls (75 min)
    Drop in, ask questions, and get support. Submit questions in advance or bring them live. Calls are recorded.

  • 1x Monthly Co-Working Session (2 hours)
    Focused time to work on your business with gentle structure and short Q&A. (Shared with Firepit members.)

  • Access to the EMBER Curriculum

  • Professional Community + Networking + Support forum
    Topical channels and real-time connection with peers who share your values and understand your work.

  • Exclusive Pop-Ups + Seasonal Resources
    Member-only events and tools to deepen your growth, without overwhelming your calendar. 

  • Optional discounted 1:1 session with Hilary (10 sessions opened monthly for EMBER participants only)

 

🔥 Tier 2: The Campfire

Mentorship, strategy, and intentional support for your next chapter.

The Campfire is for those who are looking to make a strong commitment to refining strategy, generating momentum, and being held through your next growth arc. It’s intimate, flexible, and powerfully collaborative.

Here’s what’s included:

  • 2x Monthly Strategy + Q&A Calls (75 min)

     Drop in, ask questions, and get support. Submit questions in advance or bring them live. Calls are recorded.

  • 1x Monthly Co-Working Sessions (2 hr)
    Dedicated time to get things done—alongside others who are doing the same. Light structure, big shifts. 

  • 1x Monthly Spotlight & Feedback Call (90 mins)
    Group spotlight sessions, structured peer input, and feedback on your ideas, decisions and next steps

  • Ongoing Access to the Full EMBER Curriculum
    Jump into any module when the time is right. Designed to be revisited as your business evolves.

  • Monthly feedback and coaching with Hilary
    Each month you will choose between personalized feedback on something you are working on or a 30 minute coaching session with Hilary

  •  Professional Community + Networking + Support forum
    Topical channels and real-time connection with peers who share your values and understand your work. 

EMBER'S CURRICULUM IS FULL OF BONUSES

TO MAKE YOUR LIFE (AND BUSINESS) EASIER

✨

Practical Business Tools

Plug-and-play resources that support implementation, save time, and reduce decision fatigue. 

Examples:

  • Offer Model Comparison Table 

  • Intentional Earning Planner 

  • Marketing Without Social Media (125 Ideas) 

❤️

Emotional + Reflective Resources

Tools for navigating the internal and relational work of business-building—because clarity, boundaries, and care matter.

Examples:

  • Capacity Mapping Worksheet 

  • Moral Injury + Burnout Mini-Training 

  • Messaging Planning worksheet  

🛠️ Templates + Integration Supports

Helps you put strategy into motion with customizable tools you can use in real time.

Examples:

  • Funnels + Sequences Workbook

  • Visibility Integration Worksheet 

  • Business Systems, Pathways + Processes Doc 

HOW TO JOIN...

 

1. Choose your path: 

The Hearth for ongoing strategy + community

The Campfire for focused mentorship.

EMBER DIY with optional coaching intensive.


2. Join while spots are open! These groups have capped membership.


3. Go at your pace with lots of support. 

 

* A personal note about making this kind of decision:  I don’t think there’s ever been a time when the risk of investing in my business felt comfortable. It’s always a little unsettling. But I also know that getting support—for yourself as an entrepreneur and for the business you’re building—is often what makes real change and growth possible.
If you’re unsure whether EMBER is the right fit for you right now, reach out. We can talk it through. I want this community to be full of aligned folks, so you can trust that I’ll be honest with you—no pressure, no push.

🔥 The Hearth

Rhythm, Structure, and Strategic Support Without the Overwhelm

A steady fire. A place to return to.
The Hearth is designed to support you with structure, spaciousness, and a like-hearted community as you grow your business at your own pace.

🌱 What’s Included:

🔸 2 Monthly Strategy Calls (75 min) Supportive group coaching focused on visibility, momentum, and alignment.

🔸 1 Monthly Co-Working Session (2 hr)    Space to work on your business—alongside others who get it.

🔸 The EMBER Curriculum - Start strong with foundational lessons. The rest unfolds over time to match your rhythm.

🔸 EMBER Community Forum   Topical threads, warm connection, and space to not feel so alone in your work.

🔸 Seasonal Pop-Ups + Bonus Trainings  Optional deep dives—no overwhelm, just extra support when you want it.

🔸 Discounted Access to 1:1 Sessions with Hilary and Future Workshops

💡 Investment

$135 per month

4 month commitment requested

Or join for a full year for $1,350—get two months free, the gift of adequate space to do this work at your pace, and a bonus 45-minute coaching session with Hilary.
Join Hearth

🔥 The Campfire

Personalized Support, Strategic Visibility, and a More Intimate Circle


The Campfire is your deeper, focused tier for thoughtful feedback, deeper visibility work, and more personalized guidance—without the noise of a giant group.

🌟 What’s Included:

🔸 2 Monthly Strategy Calls (75 min) Focused group coaching to keep you clear, visible, and moving forward.

🔸 1 Monthly Co-Working Session (2 hr) Space to work on your business—alongside others who get it.

🔸 Monthly Spotlight + Feedback Call            A dedicated session to receive support, visibility, and feedback on your work. (Recorded so you don’t miss a thing.)

🔸Monthly feedback and coaching with Hilary - Each month you will choose between personalized feedback on something you are working on or a 30 minute coaching session with Hilary

🔸 The EMBER Curriculum - Start strong with foundational lessons. The rest unfolds over time to match your rhythm.

🔸 EMBER Community Forum   Topical threads, warm connection, and space to not feel so alone in your work.

🔸 Seasonal Pop-Ups + Member Discounts-Access to deeper dives and special pricing on workshops, 1:1 sessions, and more.

đź’ˇ Investment:

$333 per month

4 month commitment requested

Or join for a full year for $3330—get two months free, the gift of adequate space to do this work at your pace, and a bonus 45-minute coaching session with Hilary.
Join Campfire

Get two months free with an annual Hearth membership.

I'M IN

Get two months free with an annual Campfire membership.

I'M IN

✨ No Time for a Community at the Moment—But Really Want Learn in This Course?

EMBER DIY is for you.

Sometimes you know that you just need the tools, the strategy, the structure—without the community threads or live calls.

The EMBER Curriculum is available as a DIY, self-paced experience for folks who want support—but need it on their own schedule, in their own way.

You’ll get:

  • A full roadmap for building or evolving your business

  • Thoughtful, emotionally-attuned trainings

  • Tools to help you clarify your offers, messaging, money, and marketing

  • Zero pressure to “keep up” or show up in community spaces

Whether you're in a season of low capacity or just know you work best solo—this version of EMBER is here for you.

Your business still deserves attention. You still get to grow. 

The course will be available and delivered on August 1, 2025 

Usually $895, offered to BTP's for $695.

Have questions? Reach out anytime: [email protected] 

EMBER DIY in full
EMBER DIY in 3 payments

Not sure? Going back and forth?

EMBER is a fit if..


✅ You’re ready to expand in alignment with your values—not hustle culture
âś… You want to feel more confident, visible, and financially supported
✅ You’re tired of figuring it all out alone

✅ You value inclusion, liberation and social justice.
âś… You want sustainable income, an adaptive business, and more time for life

❌ Not for you if you promote weight loss or anti-fat bias  (If you're looking to become weight-inclusive in your work, we recommend Body Trust® training.)

BY THE WAY...

WHO am I?

Hi, I’m Hilary Kinavey. 

With 25 years of experience building and sustaining a thriving private practice as a therapist, I understand the unique challenges of creating a business centered on emotional connection and well-being. Through my practice, I saw opportunities for more community-centered, impactful ways to serve clients. This inspired me to co-found the Center for Body Trust with Dana Sturtevant, where I learned firsthand what it takes to build something innovative and meaningful through long-term collaboration with a business partner within the context of a growing community.

Along the way, I’ve also been an adjunct professor, landed a book deal with a carefully crafted proposal, and shared my work on the TEDx stage. I’ve co-created a year-long professional certification program, written volumes of course curriculum, served as a counseling supervisor, and provided healthcare and organizational consulting—all with a commitment to relational, justice driven work.

I’ve learned to enjoy public speaking, been on more podcasts than I can count, and co-host The Body Trust Podcast with Sirius Bonner and Dana Sturtevant. But most importantly, I know what it’s like to navigate the ups and downs of running a business that’s not just about success, but about making a real impact without sacrificing yourself in the process.

I imagine you might have some questions!

✨ This is what is possible in EMBER...

 

âś“ A Business Model That Actually Works for You
Design a practice that supports your needs, goals, and energy — not one that drains you. You’ll clarify what sustainability looks like for you, and you’ll build from there.
✓ Offers That Reflect Your Purpose and Genius
Create or refine services, groups, programs, or consulting offers that are built from your magic — not just what the market says is trending.
✓ Messaging That Resonates (and Converts)
Learn how to speak to your people in a way that’s honest, emotionally intelligent, and effective — so your work lands with the people who need it.
✓ Aligned Pricing and Financial Strategy
You’ll stop guessing and start pricing from a place of clarity, intention, and enoughness. Together, we untangle money stories and build real financial structure.
✓ Expanded Visibility Without the Burnout
Find ways to be seen that feel sustainable, ethical, and spacious. No more performing. Just resonance.
✓ Strategic Rhythm + Practical Implementation
It’s not just theory — you’ll take consistent action with built-in time to actually work on your business, with co-working, mentorship, and structure to move forward.
✓ Tools for the Emotional Labor of Entrepreneurship
We center boundaries, capacity, grief, and nervous system care because business building is personal and systemic. You don’t have to ignore your feelings to be strategic.
✓ A Thoughtful, Smart Plan for What’s Next
You’ll leave with a clear, customized plan — not just a to-do list. One that grows with you.
✓ A Community That Gets It
No “crush it” culture, no toxic positivity. Just thoughtful, talented people walking similar paths — people who will normalize, reflect, and celebrate your growth.

Hilary brings a whole new level of support mixing her therapy and coaching skill set, holding immense space for the complexities of interpersonal and business dynamics while adding her lived business experience working from an anti-oppressive, humanistic, heart centered place. My work with her has been validating, has improved my belief in myself and business and has nudged me in the directions of structure that I get to create with her encouragement I was seeking for so many years prior to our work. I’ve also brought Hilary on to provide group consultation within my business for my employees and I can feel the shift it is creating within our organization to allow there to be vulnerability and support structures that are now growing without me holding them up all on my own. Her care has been truly transformative for my business and me individually as a leader within it.” 

-Dr. Lily Stokely, ND, One Connection Healthcare

“I've had the privilege of working with Hilary for over the past few years, and our weekly sessions are a crucial part of my work and self-care. Hilary not only supports me from a clinical standpoint but has also been instrumental in making this work sustainable and fulfilling. I often express that this work is unbelievably challenging, and Hilary truly understands that. Her ability to hold space for complex cases is remarkable, and she has also guided me in shaping the way I approach my practice, exploring avenues for growth, and tackling the inevitable burnout. With her support, my business has thrived, and I've started new projects and expanded my offerings. Without her supervision, I wouldn't be where I am today in this field.” 

 

-Aaron Flores, Men Unscripted podcast

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